There were probably about 12 kids there with an accompanying parent. I found myself thinking "I bet 11 out of 12 of these young families need a Will and I'm the man for the job!" The trick is how do I let them know first, that I am an attorney, and second, give them my pitch? My plan for next week is getting there early, sit right in the middle of where people seemed to concentrate and hopefully have some chit-chat with others. My son seems to turn on the charm for strangers and I like meeting new people anyway so this will be no great hardship for either of us. After talking about little Jimmy, Johnny, Jane, Alice, and of course my boy, lots of times the next part of a conversation continues to talking about professions and from my experience, proceeds as follows :
Parent: "Oh, you're an attorney? What do you practice?"
Me: "Well, I have a general practice law firm but am trying to focus more on estate planning, wills, etc."
Parent/Potential Client (notice the changed label): "Oh, interesting. My spouse and I have been meaning to get a will done but just haven't gotten around to it."
Me: (As I easily pass a card from my shirt pocket) "Well, even some basic documents in place would be better than nothing at all. Feel free to call the office if you want to talk a little more about it. Otherwise, maybe we will see you next week at Mother Goose."
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Now, I could potentially see people reading my exaggerated model dialogue above and thinking, really? He's trying to get business at Mother Goose on the Loose? My response is, why not?
I know from my own personal experience how easy it is to delay making a Will, and I can do it myself. Young parents are often the worst about planning their affairs but without a basic plan, especially with kids in the picture, if God forbid something happened to one or both parents, then MA law and the Courts will decide who gets your stuff and more importantly, what happens to your kids. So, I won't forget my cards next week because I need these parents and they need me, even if they just don't realize it yet.
I know from my own personal experience how easy it is to delay making a Will, and I can do it myself. Young parents are often the worst about planning their affairs but without a basic plan, especially with kids in the picture, if God forbid something happened to one or both parents, then MA law and the Courts will decide who gets your stuff and more importantly, what happens to your kids. So, I won't forget my cards next week because I need these parents and they need me, even if they just don't realize it yet.
Mother Goose on the Loose, here we come!
Go get 'em Nate! I think that making a pitch to these parents is great! Seriously, it's people who aren't thinking about it that need to most. Good luck!
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