FirmFuture Conference

Today I drove out to Boston to attend the FirmFuture conference (http://www.firmfutureconference.com/). I attended seminars on using social media marketing, work-life balance, start-up considerations, technology, etc. It was good. I am re-tooling and am going to be doing some things I should have set up in the first place. I would definitely recommend the conference to other attorneys next year.

The various seminars were good reminders on a lot of things I need to do better. Much of what I need to work on is keeping up with the times - technology, marketing, etc. I can't say I have been great at that the last few years. I'd be lying if I didn't  admit being a little intimidated by smartphones, tablets, apps, app stores, accepting credit cards, etc. As I have been seeing on a daily basis, this is the stuff I need to know and understand. I guess if I'm really coming clean, I'm a little cheap too and hate to shell out for a  better phone and the added expense of adding data to my plan. There is also the fear that being able to connect all the time will make it more difficult to find that balance that I am striving for. But, the encouraging words I heard today that I think can be tough for attorneys is that it is okay to unplug...in fact, it is necessary to keep your sanity and maintain personal relationships.

As far as marketing, in addition to some traditional techniques, LinkedIn is apparently being utilized effectively along with blogs in conjunction with Twitter. I already have a LinkedIn account but joined the ranks of Twitter today. I'd be happy to hear your thoughts and comments on how you have used these tools to build your business (not just a law firm).

Then come follow me on Twitter so I have someone to Tweet to. https://twitter.com/#!/NathanielTripp